Why Painters Should Learn Microcement

If you are a painter, you already have most of the skills you need to install microcement. And microcement pays significantly better than paint.

That is not a sales pitch. It is math. Here is why more painters across the country are adding microcement to their services.

You Already Know the Fundamentals

Think about what you do every day. You assess surfaces. You clean and prep them. You prime. You apply coatings in thin, even layers. You manage drying times. You clean up with precision.

Microcement application follows the same logic. The tools are different — trowels instead of rollers — and the material behaves differently — thicker, more tactile — but the core workflow is the same: prep, prime, apply, finish, protect.

Painters consistently pick up microcement faster than any other trade group. The attention to surface quality and the understanding of coatings give you a head start.

The Money Is Better

A residential paint job might bring in $2–$5 per square foot. A microcement installation runs $15–$35+ per square foot. Even after accounting for higher material costs, the margins on microcement work are substantially better.

A single microcement bathroom project can generate as much revenue as painting an entire house. And microcement clients tend to have higher budgets and expect to pay premium prices for premium work.

You are not replacing painting — you are adding a higher-tier service to your business. Want to know exactly what the earning potential looks like? See our installer earnings breakdown.

Less Competition

Every market has dozens of painters. Most homeowners get three to five quotes for a paint job and choose the cheapest one. It is a race to the bottom.

How many certified microcement installers are in your area? Probably very few — maybe none. That means less competition, less price pressure, and more demand than supply.

When you are one of the only people in town who can deliver a seamless, waterproof microcement finish, you set the price.

Your Existing Clients Are Prospects

You already have relationships with homeowners, designers, and contractors. Many of them are planning bathroom remodels, kitchen renovations, or commercial buildouts where microcement would be perfect.

Instead of referring that work to someone else — or losing it entirely — you can offer it yourself. The client already trusts you. Now you have a higher-value service to propose.

The Transition Is Smooth

Microcement USA training is designed for tradespeople — including painters with no prior microcement experience. In one hands-on session, you will learn substrate assessment and preparation, the full Forcrete system — primer, base, finish, sealer — trowel technique for walls, floors, and detail work, waterproofing protocols for wet areas, and color selection and finish options.

You will actually apply microcement during training — not just watch. By the end, you are ready to take on your first project.

The Investment Makes Sense

Your training fee comes back as product credit. So you are not just paying for education — you are funding your first material orders.

One microcement bathroom project can recoup that investment and then some. For most painters, it pays for itself on the first job.

What Painters Are Saying

The painters who have gone through our training tell us the same things: they wish they had done it sooner. The work is more interesting than painting. The clients are easier to work with — higher budgets, clearer vision. And the per-day earning potential is in a different league.

You do not have to stop painting. But having microcement in your back pocket means you can say yes to higher-value projects and grow your business without working more hours.

Ready to Make the Move?

You have the skills. The demand is there. The training is straightforward. The first step is showing up.

We offer hands-on training — see upcoming training dates and find out when we're training near you.

Also see: how to become a certified installer and how to build a microcement business from scratch.

Come to our training. It is the highest-ROI day you will spend this year.

Check training dates →