About Microcement USA LLC

Microcement USA is a family business. Jackson, Jacob, and Jared Nichols started it after Jackson — who had spent years in concrete coatings — kept getting the same question from clients: can you do microcement?

He looked into what was available in the US. Most of it fell short. Products that cracked, required heavy sealing, or just didn't deliver the finish clients were seeing online and in design magazines. So the family traveled to Europe, where microcement has been done for decades, to find something that actually worked.

That's where they found Forcrete. Waterproof at the base coat — not just the sealer. Flexible enough to move with the substrate instead of cracking. Trusted on thousands of projects worldwide. They brought it back and built Microcement USA around it.

The model is straightforward. We train installers, certify them, and supply them with product. The full system is available only to certified installers who have completed our hands-on training. That keeps quality consistent across every project.

We work with remodelers, bathroom installers, painters, pool builders, home builders, and designers all over the country. If you're in the trades and want to add microcement to what you offer, come to a training. Your tuition comes back as product credit on your first order.