About Microcement USA LLC

Microcement USA LLC is a family business founded by Jackson, Jacob and Jared Nichols. It was born from a passion for exceptional craftsmanship and a vision to bring authentic European luxury to American homes and businesses.

Jackson's background in concrete coatings naturally led to increasing inquiries from clients for microcement — a seamless, hand-applied finish gaining popularity worldwide. After extensive research it became clear that most microcement products available in the U.S. fell short of the quality and performance the clients expected. Determined to find the best, Jackson and members of the family traveled to Europe, where microcement has long been celebrated for its durability, elegance, and flawless application. There, they discovered Forcrete — a premium microcement system renowned for its superior formulations, tested reliability, and stunning results in high-end residential and commercial projects.

Convinced that Forcrete represented the pinnacle of microcement quality, the Nichols family made a bold decision: to become the U.S. distributor of microcement and bring this exceptional product to American designers, architects, builders, and luxury contractors. They founded Microcement USA with one core mission:

To bring premium European surfaces and luxury seamless finishes to American homes and businesses.

We are committed to excellence and exclusivity. Unlike traditional suppliers, Microcement USA does not sell its premium microcement products to the general public. Our full system — including primers, reinforced mesh, build coats, finish coats (Micro-Quartz Medium, and Coarse textures), and advanced sealers — is available only to certified installers who have completed our rigorous, hands-on training program.

This intentional focus on certification ensures every project delivers the flawless, grout-free, waterproof, and timeless results that define true luxury microcement. Our certified installers master the precise application techniques required to achieve consistent, high-end finishes that protect both the homeowner’s investment and the reputation of the craft.

Today, Microcement USA serves a discerning clientele: interior designers, architects, luxury home builders, and professional contractors who value quality, durability, and sophistication above all else. Whether it’s a stunning seamless microcement shower, elegant flooring, sophisticated countertops, or full-home transformations, we deliver the tools and training needed to create breathtaking, low-maintenance spaces.

Join the Exclusive Network
If you’re a professional ready to elevate your craft and offer your clients the finest seamless microcement finishes available in the United States, we invite you to sign up for training today. Become a certified Microcement USA installer and gain access to authentic European formulas, exclusive products, ongoing support, and the opportunity to deliver unmatched luxury to your clients.