How to Get Your First Microcement Clients — Microcement USA
Share
You're certified. You've got the skill and the tools. Now you need the part nobody hands you: paying customers. Here's how to land your first few jobs without spending a fortune or waiting around.
Make a Sample Board Before You Do Anything Else
Before you chase a single client, make samples. A few boards showing different colors and finishes. This is the single best sales tool you have when you're starting out and don't have a portfolio yet.
Why? People can't picture microcement from words. Hand them a board they can touch and the sale half makes itself. Carry samples everywhere. Show them to friends, designers, contractors, the guy at the paint store. A board in someone's hands beats any flyer.
Start With the First Job You Can Get Cheap or Free
This stings to hear, but your first job is about the photo, not the profit.
Offer to do a feature wall in your own house, a friend's powder room, or a small project at a steep discount in exchange for letting you photograph it and use it in your marketing. Now you've got real work in a real space, not a sample board. That photo opens doors the board can't.
Pick something small and forgiving for the first one. A feature wall or a small floor. Not a big wet shower with a tight deadline. You want a win you can show off, done at your own pace, where you can respect the dry time without a client breathing down your neck.
Tap the People Who Already Know You
Your first clients are usually one phone call away.
If you're already in the trades, tell every contractor, designer, and remodeler you know that you now do microcement. Bring the sample board. These are the people who run into microcement requests and have nobody to send them to. Become that person.
If you came from painting or another trade, your past clients are prospects too. They trusted you before. Let them know you've added a higher-end finish. Some of them are planning the exact remodel where it fits. We covered this angle in why painters should learn microcement.
Get in Front of Designers and Builders
Designers are gold for microcement work. They have clients with budgets and a taste for finishes like this, and they're always hunting for installers who can deliver.
Reach out to interior designers and high-end remodelers in your area. Bring samples, leave a board if they'll keep one, and make it easy for them to send you work. One good designer relationship can keep you busy for a year.
Use the Network and Get Found
Being part of a certified installer network means you can show up where project owners go looking. Homeowners searching for someone who does this work need to be able to find you. Make sure you're listed and findable.
When clients are ready to hire, they often start at the find an installer page. Being a certified installer puts you in front of people already looking to spend money on exactly what you do.
Don't Compete on Price
Here's the mindset that separates installers who thrive from ones who quit. You are not a commodity. Certified installers charge $30 to $75+ per square foot installed because almost nobody else can do this work.
When you start, it's tempting to lowball to win jobs. Resist it past your first practice piece. Price for the value and the scarcity of the skill. The right clients aren't looking for the cheapest. They want it done right, and you're one of the few who can.
Keep the Flywheel Turning
Every job feeds the next one. Photograph everything, in good light, before and after. Ask happy clients for referrals and a review while they're still glowing about the finish. Post your work where local people see it.
Three jobs in, you'll have a real portfolio and word starting to spread. That's when it stops feeling like hustling and starts feeling like a business. For the bigger plan, read how to market your microcement business and how to build a microcement business.
Not Certified Yet?
You can't book clients for a skill you don't have. If you're reading this before training, that's your first step.
Want to know where we run sessions? Check training locations.
Get certified with us, then learn it and sell it.