Microcement for Home Builders: A Premium Finish for New Builds
Share
If you build homes, you are always looking for ways to differentiate your builds, justify higher price points, and give buyers something they cannot get from the competition down the street.
Microcement does all three.
Why Builders Are Adding Microcement
It Is a Visible Upgrade That Sells
Buyers walk into a model home and notice two things first: the kitchen and the bathrooms. A seamless microcement bathroom or a microcement kitchen floor makes an immediate impression. It says "this builder does something different."
In a market where every builder offers the same granite, subway tile, and LVP options, microcement stands out. It is the kind of finish that shows up in listing photos and gets buyers excited.
It Justifies a Higher Price Per Square Foot
Premium finishes allow premium pricing. A microcement master bathroom or a full microcement kitchen floor positions the home at the top of the market. Buyers who want designer-level finishes expect to pay for them — and microcement delivers that value.
It Simplifies the Finish Schedule
Traditional finish work involves coordinating tile installers, stone fabricators, grout crews, and painters across multiple surfaces and rooms. Microcement can cover floors, walls, counters, and showers — all installed by one crew using one system.
That can reduce scheduling complexity, especially in bathrooms and kitchens where multiple finish trades typically overlap.
It Works on Any Substrate
New builds typically have clean, fresh substrates — concrete slabs, cement board, drywall. These are ideal for microcement application. No demolition, no repair work, just clean prep and application.
Best Applications for New Construction
Master bathrooms. A seamless, waterproof master bath with no grout lines is one of the strongest selling points a new home can have.
Kitchen floors. A continuous microcement floor from the kitchen through the living area creates the open, flowing look today's buyers want.
Fireplace surrounds. A microcement fireplace wall is an instant focal point in the great room.
Outdoor living. Pool decks, covered patios, and outdoor kitchens finished in microcement give the backyard the same design quality as the interior.
Powder rooms. A small powder room is a perfect place to showcase microcement. Low square footage, high visual impact, manageable cost.
How to Offer It
Train a member of your crew. Send your best painter, finisher, or tile installer to Microcement USA training. They learn the system, get certified, and can install on all your projects going forward. This keeps the skill in-house and gives you full control over scheduling.
Partner with a certified installer. If you prefer to sub it out, Microcement USA can connect you with certified installers in your area. Treat them like any other specialty sub — bring them in for the finish phase, let them do their thing.
Offer it as a buyer upgrade. Add microcement to your options list. Buyers select it the same way they would upgrade to quartz countertops or a premium appliance package. This makes it a revenue generator, not just a cost center.
What It Costs You
Material and installation costs vary by application, but as a rough guideline, microcement runs $30–$75+ per square foot installed. For a 150-square-foot master bathroom — floors and walls — that is roughly $4,500–$10,000.
Compare that to the premium you can add to the home's sale price. A differentiated, designer-quality bathroom can justify $10,000–$25,000+ in perceived value, depending on the market.
The return is strong — especially in the mid-to-high end of the market where buyers are comparing finishes across builders.
Getting Your Team Trained
Microcement USA training costs a per-person fee, with the full amount returned as product credit. For a builder, that is a negligible cost against the revenue potential across multiple homes.
Training covers the full Forcrete system — floors, walls, wet areas, outdoor surfaces. Your crew member walks out certified and ready to install on your next project.
We have certified installers working in Texas, Florida, Georgia, and more. Find a certified installer for your next project.
Working with Designers and Homeowners
When interior designers are involved in your projects, they will often drive microcement specifications. Read our microcement guide for designers so you understand the specifying process from their side.
Your buyers will have questions too — send them our homeowner guide to microcement so they understand what they are getting and how to care for it.
Send your best finisher to our training. One day of learning. A permanent upgrade for every home you build.