Microcement for Flooring Contractors | Higher Pay — Microcement USA

You install floors all day. You know subfloors, moisture, and flatness better than anyone on the job site. You self-level, you set, you finish. That's a big head start on microcement, because the whole thing starts with the floor underneath it.

And microcement floors pay more than most of what you install now.

You Already Solve the Hardest Part

The number one cause of floor failures is bad prep. You know that. Moisture, movement, an out-of-flat slab. You deal with those problems every day, and that's exactly the skill microcement leans on.

Microcement is a thin coating, around 2 to 3mm, applied over an existing floor. Your prep instincts carry straight over. You already read substrates. You already self-level. You already know when a floor isn't ready.

The new part is the finish itself. The Forcrete system runs primer, base, finish, and sealer, hand-troweled into a seamless surface, and it's waterproof as a full system. The trowel work is the skill you'll build. The prep judgment is already yours.

The Pay Is in a Different Range

Most flooring is priced tight. LVP, hardwood, tile, even nice carpet. Margins get squeezed and clients shop the number.

Microcement is a custom finish, and it's priced like one. Certified installers charge $30 to $75+ per square foot installed. That's well above what you net on a typical floor install. A single seamless living room floor or a microcement bathroom can bring in what a much bigger flooring job does, with less product to haul and stage.

You're not dropping your current work. You're adding a premium floor to your lineup. The numbers are in our installer earning potential post.

Less Competition, More Demand

Flooring is crowded. Every market has dozens of installers and the big-box stores send out crews too. Hard to stand out on price alone.

Certified microcement installers are rare. Count how many are in your area. The answer is usually "not many." That gap means more demand than supply, and that means you set the price instead of matching the lowest bid.

When you're one of the few who can deliver a seamless microcement floor, you're not in the same race as everyone else.

Your Clients Already Want Seamless

Homeowners and designers are asking for the seamless concrete look. You've probably had clients show you a photo and ask if you can do it. Right now you might be saying no, or pointing them elsewhere.

Add microcement and the answer becomes yes. Same client, same relationship, a higher-value floor. The work you used to turn away becomes the work you bid highest on.

Training Made for Hands Like Yours

Our training is hands-on at our facility in Arizona. Students travel in, learn the full system in person, and leave ready to take a job. For a flooring contractor, the prep section will feel like home. The troweled finish is where you'll grow.

You'll cover substrate prep, the full Forcrete system, trowel technique, waterproofing for wet areas, and color and finish options. You apply microcement during training, not just watch a demo.

Your tuition comes back as product credit, so you're stocking your first material orders while you learn. For most installers, one floor job covers it.

Related Reading for Trades

Worth a look as you decide:

Ready to Install a Higher-Value Floor?

You already master the part most people get wrong. Microcement is the finish that pays you for it.

Get certified with us. Learn it, then sell it.

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